Expose the money lying on tens of millions of black chain! Abstract: every open WeChat circle of friends, you can always see some WeChat friends every kind of chicken soup and the forwarding of health posts, unexpected is that behind the forwarding of the hidden “forward” false advertising industry chain.
Micro turn it official group chat
Every morning to open WeChat, will always find the circle of friends is every kind of Chicken Soup for the scraper. The title is often like this: “life is often the pit dug himself”, “in the future to upset you”, or is told by the experts said: “your girl!”, “long life you have to mention 30 advice”, “the five kinds of food do not you can eat”……
What is surprising is that WeChat friends forwarded these articles, for others to make money.
Recently, the survey found that most of the chicken by a special WeChat number or APP forwarding platform to distribute registered personnel by forwarding such advertisement articles to get into, forwarding a 1 to 5 cents; a 100 thousand + article, forwarding platform can obtain 30 thousand yuan of grey income.
In addition to the chicken soup for spamming, built-in ads will give users a misleading, even is a hoax.
Network security experts pointed out that the circle of friends the chicken soup gradually replaced the TV shopping, become inferior health care products, fake drugs to lose weight, breast enhancement products marketing channels. Due to the lack of supervision, exaggerating the advertising effect, the quality of their products would be even worse.
Last June, Song Yu’s father for the micro signal, after every day to give her a lot of forwards health and Jack the day up to twenty or thirty.
Sometimes in the morning to six o’clock, mobile phone Ding tone will wake Song Yu, she is a “morning eat egg the amazing benefits sent to his father, do you know?””
Not to the unit, the father and a “depressed look at the donkey, change your mind!””
Often up to half, Song Yu’s mobile phone rang out a series of “Ding”, she said, do not look, it was her dad forwarding health chicken paper.
“He not only sent me alone, every hair circle of friends, he will turn to feel useful.” Song Yu said.
In Song Yu’s father’s circle of friends, “life to make four friends”, “take a medlar anti-aging, than to eat Tang Sengrou” such topics are shuabing.
But Song Yu is not the father may be forwarded enthusiastic on behalf of others and make more money, are more likely to harm.
In March 2015, according to “Nanfang Daily” reported that Guangdong Liu spent 1760 yuan on the net, bought a “blood diamond wild oats” male health products. After taking, Liu received harassing phone calls. There have been “director” and “President” and other characters, in order to cure as an excuse to let Liu to buy all kinds of out of order medicine; then there is the “Consumer Protection Commission personnel” and “financial personnel” and “manager” role, said in front of “appearance” of people, according to Liu compensation, but to the pay taxes.
So, just a few months time, old Liu Hui 14 money, a total of more than 540 thousand yuan. However, for so long, the results are not final, Liu alarm. The police after two months of investigation, in Guangxi, Nanning smashed the fraud Gang, arresting 17 people. It is reported that, in order to deceive Liu, fraud gang has dispatched 8 people.
“Blood diamonds of wild oats” scam continues, but they may be hidden in the middle of chicken soup. April 18th, homicide detective No. 37 in two different forwarding platform the advertising links below, find two claims to receive free goods.
One such “lose weight, 10 people 9 people successfully” the link below is the exposure of the “blood diamonds of wild oats”, advertising that “import Arabia, take 20 to 40 days, can continue to grow 4-7 cm”.
In the advertisement pages to fill in the phone, after submitting the address. The next day, customer service call that businesses in Wuhan, sent two boxes of products from Wuhan, postage and material fee totaling 200 yuan.
Agent to buy diamonds of wild oats
In April 21st, officers received a “blood diamond wild oats”, written on the box with the collection of 200 yuan. The courier said, send goods postage has been paid for 18 yuan.
“The packaging of blood diamonds of wild oats” is marked with the small print “tablet candy”, the manufacturer for a biotechnology company in Guangdong Province, is the use of food production license no.. Through the official website of the State Food and Drug Administration informed, food production license of the enterprise only for the production of candy.
Cheetah mobile security expert Li Tiejun pointed out that the post free delivery is actually stuck, customers have to pay the cost is much higher than that of the value of goods and postage. This kind of advertisement through the micro platform to spread platform using the forwarding articles or advertising links into a large number of users forwarding by false advertising in the circle of friends.
“Forwarding share articles will be able to make money, 1 minutes to earn 1 yuan, the monthly income of 10000 yuan lying.” Such advertisements are likely to appear in each person’s circle of friends.
The agent through WeChat and APP platform, search for “forwarding articles”, to search a lot of such forwarding task platform public number.
Certified as a Xiamen Network Technology Co., Ltd. “forwarding the public number,” making money “and” new school “and other functions, click on the” start making money “, will jump to third pages, users need to use the mobile phone number registered login.
Forwarding page in a variety of task platform, officers found, forwarded the article but “health” and “parenting”, “Feng Shui”, “emotion” and other types, each article has forwarding and browsing income from 0.01 yuan to 0.05 yuan.
The customer service personnel, users will share to my circle of friends, as long as there are people reading, the system will automatically count the amount of reading, every reading, users can get 0.03 yuan to 0.05 yuan, if someone again forwarded, reading also registered users to commission.
A forward earnings record
The task platform, users can also recruit apprentice, apprentice to share the revenue, cash income every success, will have to mention the amount of 20% as the initial customer referral commission.
It is not difficult to find, at the end of the forwarding platform on each article are implanted in advertising. The first half had forwarded the article business users “warm water cup”. The platform and forwarding revenue from advertisers, of course, the forward get only a small part of.
“Warm water cup”, around 2013, all kinds of forwarding platform began to appear in WeChat, last year reached the peak of competition. “When the original good, one day earn hundred blocks, then forwarding platform, also be, coupled with the Tencent hit, the forwarding income decreased.”
Those links in the chicken soup advertising, will the content, such as fitness articles, advertising will be at the tail part of the breast, weight loss and so on. At the same time, these are the tail of chicken soup with product promotion links, just click on the inside, you will see the corresponding product features and buying links.
“So in the normal forwarding of people do not know the circumstances, people have to earn money. Also a lot of people buy, or where the money to pay the forwarder.” A cup of warm water said.
Forwarding platform in a plurality of chicken soup, each article and have a lot of advertising, more involved in breast weight loss and health products.
A “commuters often cold need to decompress the health articles, into plenty of advertisements, pictures of the female sexy, provocative sexually explicit text. “Art school girls are unspoken rule”, “17 year old girlfriend was imprisoned when xx”. Click to enter, is a male health products advertisement, which is similar to the speech rehabilitation pornography articles.
The chicken soup with advertising
The same in a forward 100 thousand + news video in the article, a large number of implanted porn ads, click enter, that is a health care underwear ads.
After comparison, slimming tea, dozens of Yuan shipping on Taobao slimming capsule, health care underwear, with the brand, with the specifications of the product in the circle of friends can sell hundreds of thousands of yuan, the price is more than ten times.
A forwarding platform insiders, forwarding the head end position will automatically display advertising, implantation of pornographic images is to let people see you want to point, so as to improve the conversion rate of advertising.
The forwarding platform responsible person, currently forwarding platform advertising mostly for breast slimming, male health products, these products are suspected of false propaganda, so these products on advertising in the formal platform.
Forwarding platform will also have scruples about advertising, a glance to endanger the lives of false advertising, forwarding platform can not take. A forwarding platform official, such as advertising mainly about cancer drugs, tell people a few courses can be cured, this kind of advertising is not done, the relative risk is big, “hundreds of dollars to thousands of things we can not take away.”
The staff said, does not need to press products for early detection, even if not in the same city, also can pay directly on advertising.
For the quality of the products, a platform responsible person said, “you can’t check the genuineness of the product, because the chicken itself is walking a fine line advertising suspicion. As long as the product does not harm or to other.
In April 12th, officers contact a company called “forwarding platform microshift gold”, the platform is located in a district near Tongzhou Beiguan bridge Sanshiyiting room.
April 14th morning 11 am, the platform in the office, more than 10 employees are in the maintenance of web page.
The platform is responsible for Wang Yewu claiming to do tea business, just a slight turn gold company products. He put the money as a platform “opportunity”, “if you want to earn money to avoid some. As health care products, publicity may not exaggerate the formal platform.”
Forwarding the micro platform can make money transfer
Wang Yewu asked for the mountain asked water display name card (Beijing) general manager of limited company of science and technology, who founded the China tea net. The website address is “microshift gold” of Tongzhou office.
“Health care advertising micro to pick up some major gold can not be put in the formal platform.” Wang Yewu introduction, the platform advertising mainly in three ways: one is to pay, click on the article, through the advertising to the product page, 0.5 yuan each; two is according to the amount of reading, the product written in the article, add products and personal micro signal QQ, a reading of 0.35 yuan; there is a is electricity, advertising will allow consumers to leave the phone, and then to each platform phone 60 yuan sold to businesses.
Wang Yewu explained that there is a system platform, advertisers and the platform can see, read every day how many phones are registered. Advertisers make each other phone, also have a gimmick, “send small gifts to each other, it will take the initiative to leave a phone, address, advertisers put the information back, then call for active marketing.”
In the micro rotating gold platform, Wang Yewu took care of breast beauty products to a higher risk of classified advertising, each click, advertisers need to pay 0.5 yuan. Paying advertisers business through prepaid recharge mode. For example, a health food advertising a month’s budget is fifty thousand yuan, advertisers to recharge fifty thousand, then click on the article of consumption, consumption and then recharge.
Wang Yewu said it was another forwarding platform responsible person confirmed. Forwarding platform with a large number of registered users to attract advertisers. Each click, advertisers pay by 0.35 yuan to 0.5 yuan.
According to the data given by Wang Yewu, if 100 thousand + reading, a chicken soup in the advertising expenses amounted to 3.5 yuan, excluding the cost of forwarding platform each click of a 0.03 yuan to 0.05 yuan, a 100 thousand + chicken soup, forwarding platform at least earn 30 thousand yuan.
Wang Yewu said, want to make money, to play the edge ball, similar to gold micro platform also involves the MLM, forwarding according to inverted Pyramid structure into one by one, into more to the upper users get more. He said that the main platform microshift gold in addition to weight loss, health care advertising, and Feng Shui class brave and high imitation watch ads, these appear in the TV shopping ads on WeChat, now moved to the circle of friends.
Market and regulatory gaps in disorder
A forwarding platform for internal staff, the initial rise of forwarding platform is the face of WeChat group, accompanied by the development of WeChat and flooding.
“At the end of last year, the business volume reached a peak in forwarding platform. With this phenomenon, the strength of the title screen WeChat also began to increase. A lot of accumulation of a large number of users forwarding platform is developed by APP. Or by the public number of links to the third party to avoid.” He said.
Network security industry said that WeChat is just emerging, some people found the use of the cash flow method.
False advertising to make money
“More and more interference in the circle of friends, only that there is a problem.” The network security sources said, the three or four line of the city and just use WeChat in the elderly love forward events and health chicken frightful to the ear and other articles, criminals are using this, implantation of false advertising in the article, in order to profit.
He said that the current forwarding platform, similar to the age of the Internet personal webmaster, the technique is relatively close, there are many small, with content from other sites, with minor modifications to the propaganda, after a certain flow rate, for advertising. After some informal health care products, fake and shoddy goods advertising is mainly invested in some small sites, now will be transferred to positions of WeChat circle of friends.
“Now for this type of APP regulation, can not be said to be a loophole, but a blank. The program itself is not illegal, but the use of procedures to stem illegal things, it is difficult to control.” The network security sources said.
In March 10, 2016, WeChat announced that the punishment of “induced behavior forwarding money, brush brush list”, including the form of punishment, some restrictions on account delete ability or blocked account etc..
In this regard, the WeChat team responded that “a lot of forwarding platform into all external links, WeChat has the corresponding management standards, the main measures are based on user reports.”
But for the existence of false advertising, WeChat team said, for such malicious ads appear in WeChat, WeChat is the victim.
According to a business system insiders, currently in the circle of friends do advertising regulation is blank. At present, the business can do is prompt risk. The source explained that WeChat and other network transactions hidden, can not provide invoices and other relevant evidence, if there are complaints, selling products of one party can disappear at will, so that regulators can not find the parties.
“As a derivative, it is not qualified, not good supervision, like private transactions between two people.” The person suggested that for the derivative by consumer reports online and offline integration management, mainly from the commodity and the service provider whether have the relevant qualifications, whether to publish false information, whether the alleged pyramid scheme and carry out daily supervision.
This paper comes from the Beijing News: